Watch You Own Heart Attack

Problem: Too many people die because they don't recognise the symtoms of a heart attack.

Solution: We invited the whole country to Watch Their Own Heart Attack.

Results: For the first time in TV history, viewing figures during an ad break went up. Proving people clearly agreed this was the most important two minutes of TV they’d ever see. The film is now widely used as a teaching aid.
 

To Watch Your Own Heart Attack, click on '2' below.