BHF Outreach Campaign

The British Heart Foundation have a reputation for producing iconic, provocative, hard-hitting communications. These attention grabbing pieces were excellent at keeping the BHF and everything they stand for top of mind. However, they identified a need to reach out and be more approachable to the very people they were founded to help and support - survivors of heart attack and their families. This campaign, a series of pairs of family members - husbands and wifes, mother and daughters speaking honestly about their worries and fears, directed by Saul Dibb, aimed to do that.